Every day, we make financial decisions. From what to buy for lunch, to how we organise our pay - money is a central force in our lives. But have you ever considered how you make those choices? This episode explores the behavioural science behind how we make financial decisions, how we are influenced, and whether those choices are rational.
Owain Service is the CEO and founder of CogCo, and previously the co-founder and Managing Director of the UK Government’s Behavioural Insights Team and before that, a Deputy Director of the Prime Minister’s Strategy Unit. He has been at the forefront of how behavioural science can influence decision making, including when it comes to finances.